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How do we market the bar experience instead of the menu?

Bars and Restaurants, Social Media Marketing

A great cocktail menu can get someone through the door. But a memorable bar experience can get them talking about your bar for weeks. That distinction matters. In a crowded nightlife market, simply telling people that your bar has excellent cocktails, craft...

Why Isn’t Instagram Bringing Us More Customers to Our Restaurant?

Bars and Restaurants, Social Media Marketing

You post to Instagram. You have a decent following. Maybe you even get likes and the occasional comment. So why aren’t those followers turning into actual customers sitting at your tables? For restaurants, Instagram can be one of the most powerful tools for...

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