influencer marketing
Slice through the noise with influencer marketing.
influencer marketing
Slice through the noise with influencer marketing.
Targeted Reach That Converts
Instead of casting a wide net, influencer marketing allows you to reach the exact communities that care about your product or service, driving higher engagement and stronger conversion rates.
Built-in Trust & Credibility
Audiences trust influencers they follow, which means your brand instantly gains credibility by association. It’s word-of-mouth marketing at scale.
Create Buzz & Brand Awareness
Influencer marketing sparks conversations and gets people talking. By tapping into creators’ loyal communities, your brand gains visibility, excitement, and the kind of buzz that spreads far beyond a single post.
Our Process
Our Process
Bravazzi Hard Italian Soda: Creating Craveability Through Influencer Pairings
Bravazzi wanted to grow brand awareness as it expanded distribution into new states. To spark curiosity and introduce the brand to new audiences, we launched a mini influencer campaign partnering with lifestyle and foodie creators.
Each creator showcased Bravazzi Hard Italian Soda as the perfect pairing for their favorite meals bringing the Italian-inspired flavors to life through real moments around the table.
The Results:
30K+ reach across social platforms
High engagement with audiences asking where to buy and expressing interest in trying Bravazzi
Strong alignment between product storytelling and brand lifestyle
What began as a small-scale campaign quickly proved that with the right creators and creative direction, reach can translate into real consumer intent.
The Icon: Turning Photographers Into Our Best Storytellers
Instead of chasing influencers, The Icon built its own community of them. We launched the Icon Ambassador Program to highlight the photographers who already lived and breathed film. Together, our ambassadors have reached over 1 million people, nearly doubled web traffic from social, and brought in new customers…and still counting.
The Results:
- 1M+ reach from ambassador collaborations
- 4% engagement rate
- Nearly 2x web traffic from social
- $10 CPM
- 3x Program ROI in 2025
- New customers driven by authentic recommendations
And yes, people are now asking for their scans to “look like the ambassadors.”
The Icon: Turning Photographers Into Our Best Storytellers
Instead of chasing influencers, The Icon built its own community of them. We launched the Icon Ambassador Program to highlight the photographers who already lived and breathed film. Together, our ambassadors have reached over 1 million people, nearly doubled web traffic from social, and brought in new customers…and still counting.
The Results:
- 1M+ reach from ambassador collaborations
- 4% engagement rate
- Nearly 2x web traffic from social
- $10 CPM
- 3x Program ROI in 2025
- New customers driven by authentic recommendations
And yes, people are now asking for their scans to “look like the ambassadors.”
Frequently Asked Questions
FAQs
How do you find influencers?
We use a mix of tools, marketplaces, and our own trusted roster of creators we’ve built over years of influencer marketing. Depending on your campaign needs, we can cast a wide net through influencer platforms, target niche local communities, or scale nationally. We also identify talent directly within the apps and work with creators who pitch themselves to the brand.
Do you only work with large influencers?
Not at all. We believe in matching the right creator to the right campaign. That could mean top-tier influencers with millions of followers, or micro-influencers with smaller but highly engaged communities.
How do you make sure influencers are the right fit?
Every creator is vetted for brand alignment, audience relevance, and engagement quality before we recommend them. We look beyond vanity metrics to ensure their voice and values match your brand’s.
What results can I expect from influencer marketing?
Results vary depending on campaign goals, but common outcomes include brand awareness, targeted reach, increased engagement, and measurable conversions. We provide detailed reporting so you always know how the campaign is performing.
Can you handle everything from start to finish?
Yes. From discovery and vetting, to negotiations, content approvals, campaign management, and reporting, we manage the full process so you can focus on the bigger picture.