Case Study:
The Freshwater Pearl Company
Services:
Social Media Strategy, Social Media Management, Influencer Marketing, Paid Social, Community Management, Content Creation
Challenge:
The Freshwater Pearl Company was a newly launched brand with no existing social media presence. As an e-commerce jewelry company built from a deeply personal story, it needed more than standard marketing support.
The founder donates 3% of every sale to a cancer foundation in honor of his mother, who loved pearls and passed away from breast cancer. The mission was rooted in giving back, creating connection, and turning purpose into impact.
Our challenge was to develop and execute a full social media strategy that would introduce the brand, grow awareness, and drive sales while honoring the heart behind the company.
Solution:
We built The Freshwater Pearl Company’s social presence entirely from the ground up, starting with a strategy centered on authenticity, purpose, and community connection. Because the brand’s mission was deeply personal, every piece of content, every partnership, and every touchpoint needed to reflect more than product marketing. It needed to honor the story behind the company and build relationships with those affected by cancer.
Our influencer strategy became the foundation of this approach. Before investing in paid campaigns, we focused on Instagram product-exchange partnerships to grow awareness organically and introduce the brand through trusted creators.
To support this effort, we developed all content in-house – photography, video, storytelling, and on-brand visuals, so the brand could launch with a strong, compelling social presence. This not only helped attract early buyers but also helped capture the attention of influencers who were discovering the brand for the first time and deciding whether to align with its mission. Shortly after, we expanded into blogger collaborations and partnerships with mission-aligned organizations to drive sales.
Results:
One of the most impactful partnerships was with Uncommon Threads, an organization empowering low-income women. Their founder, a cancer survivor, had an established network of influencers who supported the cause. Through this collaboration, we launched the annual Get A Pearl Give A Pearl Campaign.
With an ad spend of only $1,950, the campaign generated $12,000 in sales.
Our blogger partnerships produced a 3.1 return on investment.
Most importantly, the relationships built extended offline. The community that formed around the brand of survivors, supporters, and storytellers, became part of the company’s identity. The impact went far beyond social media, creating lasting connections rooted in purpose and shared experience.
Allison was one of the first people I started working with when I created my business just over two years ago. It would be an understatement to say that Allison has made a positive impact on my business growth. She cares deeply about my brand, and supports me to achieve and execute on my company’s mission and purpose. It’s truly been an absolute pleasure working with Allison.