Case Study:
The Lexi Hotel Las Vegas
Services:
Social Media Strategy, Social Media Management, Community Management, Content Creation
Challenge:
The Artisan Hotel Boutique, a long-standing local favorite, was acquired by new ownership and rebranded as The Lexi Hotel. While the new concept introduced an entirely fresh identity as the first cannabis-friendly hotel in Las Vegas, the existing audience held a deep emotional connection to The Artisan’s moody, artistic charm.
Our challenge was to build widespread awareness and excitement around The Lexi while preserving loyalty among the followers who loved The Artisan. Complicating matters further, the property was undergoing a full renovation. Many areas were inaccessible for months, which required a resourceful, highly creative approach to early content. We relied on construction updates, material teases, brand storytelling, and small glimpses into what was coming next, all while maintaining the boutique, hidden-gem feel the hotel was known for.
Solution:
We built a comprehensive social media strategy that outlined how to announce the rebrand, how to thoughtfully reference The Artisan, and how to roll out The Lexi’s new identity leading up to the grand opening and beyond.
Community management became a central pillar of our approach. With so much conversation happening in real time, every comment and message was treated as an opportunity to answer questions, ease concerns, and nurture excitement. By responding authentically and empathetically, we helped turn initial hesitation into curiosity and long-term interest.
Given that the entire hotel was under renovation, we developed creative content solutions that set the tone for the new brand experience. Instead of relying on completed spaces, we highlighted textures, design elements, and behind-the-scenes progress. This approach allowed us to build anticipation and maintain momentum despite limited access to fully finished areas.
Results:
Over the course of the first year, and despite the dual challenge of a complete rebrand and full renovation, our efforts delivered significant growth and engagement.
We increased the following by 82 percent, proving that a thoughtful, well-executed transition can not only retain an existing audience but bring a new one into the fold. Post interactions increased by 250 percent, demonstrating heightened interest and deeper community involvement as the brand evolved. Impressions surged by 850 percent, expanding The Lexi’s reach across platforms and positioning it as a standout newcomer in the boutique hotel space. Our content and strategy also generated more than 34,000 clicks to the website, averaging 2,900 clicks per month.
The Lexi Hotel: Rebranding With Empathy
When The Artisan, a beloved local hotel, transformed into The Lexi, community management played a key role in navigating the change with empathy and care. Every comment and DM became an opportunity to answer questions, ease concerns, and build excitement for what was next. By listening closely and responding authentically, we turned potential skepticism into curiosity.
The Lexi Hotel: Rebranding With Empathy
When The Artisan, a beloved local hotel, transformed into The Lexi, community management played a key role in navigating the change with empathy and care. Every comment and DM became an opportunity to answer questions, ease concerns, and build excitement for what was next. By listening closely and responding authentically, we turned potential skepticism into curiosity.
Working with Sav-Edge Marketing has leveled up our social media game. Allison and the team of professional creatives and talent create more than stunning social media content. They listen to our objectives and develop content that is strategy-based and effective at growing our audience and converting that brand awareness into loyal repeat customers.