Case Study:
Westgate Las Vegas Resort & Casino
Services:
Social Media Strategy, Social Media Management, Influencer Marketing, Paid Social, Community Management, Content Creation
Challenge:
Before partnering with us, Westgate Las Vegas Resort & Casino had a strong brand legacy but an underperforming social presence. While the resort was running limited corporate-led ads and occasional hosted influencer stays, organic engagement and content performance weren’t reflecting the energy or scale of the property.
The challenge was to turn a fragmented social media approach into a cohesive, data-driven ecosystem; one that could amplify Westgate’s entertainment, dining, and resort experiences; grow its audience; and strengthen its reputation as a must-visit Las Vegas destination. To do that, they needed a partner who could deliver high-performing content, integrate influencer and paid strategies, and bring consistency across every channel.
Solution:
Our approach was to combine creativity with performance. We developed and executed a full-service social media strategy that transformed Westgate’s digital presence from top to bottom.
- Expanded organic content across all property touchpoints, capturing every corner of the resort from entertainment and dining to events and lifestyle.
- Activated influencer partnerships and celebrity collaborations to authentically extend reach and position Westgate within the Las Vegas conversation.
- Embraced UGC to foster real community engagement and showcase authentic guest experiences.
- Launched interactive contests around entertainment, seasonal events, and new offerings to drive participation and awareness.
- Provided property-wide event coverage, working cross-functionally to ensure real-time storytelling and audience engagement.
- Built a paid strategy to amplify top-performing organic content, accelerating follower growth, engagement, and conversions.
This integrated approach turned Westgate’s social channels into a living showcase of the resort experience – where data meets storytelling, and every post contributes to measurable brand growth.
Results:
Facebook: +7.3% YoY growth, keeping momentum strong on a platform where most brands are flatlining.
Video views up 166% YoY, reaching over 10 million total views.
Instagram: +19% YoY growth, outperforming the industry’s 12% benchmark (Hootsuite 2024).
Content shares up 20% on Instagram and 8% on Facebook YoY.
TikTok: +688% YoY follower growth, turning the platform from a test channel into a major driver of awareness.
Link clicks from Facebook up 70% YoY
Influencer Collaborations: Through hosted stays, events, and partnerships, influencer content has reached over 12 million users, expanding awareness beyond brand-owned channels and reinforcing Westgate’s position as a “must-stay” Las Vegas experience.
Cross-platform engagement grew 25% year-over-year, driven by stronger storytelling, audience alignment, and consistent content optimization. These results prove that even as reach expands, our content continues to resonate with the right audience.
Westgate Las Vegas: Turning a One-Night Event Into a FOMO Moment
We partner with cross-functional marketing teams to amplify campaigns, launches, and announcements ensuring that every piece of social content supports what in-house teams are building together.
One example: 1969 LIVE! The King Returns, a one-night-only celebration at Westgate Las Vegas honoring Elvis Presley’s legendary first performance at the resort. Our role was to bring the excitement to social media. From the initial on-sale announcement to day-of coverage, we created a full campaign designed to drive awareness, ticket sales, and FOMO among Elvis fans.
The Results:
Across seven posts, the 1969 LIVE! campaign generated 300K+ views, 5K+ engagements, and 600+ shares, outperforming industry benchmarks in every category.
At the end of the event, we announced the next show date directly through social media, driving a new wave of excitement and immediate ticket sales proving how content can convert buzz into business.
Westgate Las Vegas: Turning a One-Night Event Into a FOMO Moment
We partner with cross-functional marketing teams to amplify campaigns, launches, and announcements ensuring that every piece of social content supports what in-house teams are building together.
One example: 1969 LIVE! The King Returns, a one-night-only celebration at Westgate Las Vegas honoring Elvis Presley’s legendary first performance at the resort. Our role was to bring the excitement to social media. From the initial on-sale announcement to day-of coverage, we created a full campaign designed to drive awareness, ticket sales, and FOMO among Elvis fans.
The Results:
Across seven posts, the 1969 LIVE! campaign generated 300K+ views, 5K+ engagements, and 600+ shares, outperforming industry benchmarks in every category.
At the end of the event, we announced the next show date directly through social media, driving a new wave of excitement and immediate ticket sales proving how content can convert buzz into business.
Westgate Las Vegas Resort & Casino: From Comments to Conversions
To promote Westgate’s new themed suites, we used engagement-driven prompts to spark conversation and action. Audience was invited to comment a keyword for more info triggering personalized DMs with booking links. The result? Real engagement that led directly to website, powered entirely through community interaction.
Allison is a Social Media / Marketing Pro on every level! I, along with the entire Marketing / PR team at Westgate Las Vegas, truly enjoy working with Allison since she consistently delivers amazing results when it comes to her well-rounded skillset: photography, videography, editing, copywriting, strategic posting/planning, reporting/metric measurement and overall, being a creative mastermind behind all of our social platforms (which have positively grown thanks to her expertise). Allison is the real deal and a true social media icon!